Following the story of woad

Following the story of woad

Known worldwide, the famous blue dye that reached its heyday in the Renaissance was born on the banks of the Garonne.

Unlike the pink colours of the city, this characteristic blue dye issues from a plant called isatis tinctoria, and more commonly known as woad. This plant used in the maceration of the dye was renowned in the Toulouse region in the Renaissance.

The harvest of the leaves, and the elaboration of the dye result in balls or shells called cocagnes, from which the dye is extracted. This is the origin of the expression 'Land of Cockaigne', which came to mean 'land of plenty'. The Toulouse traders became considerably richer as blue became increasingly fashionable in the 15th century. So today you can enjoy the magnificent mansions built in the city at that time, and which now appear with their beautiful… pink facades.

Push open the door of La Fleurée de Pastel, a small boutique with old-world charm that features dyed creations based on natural colours, such as silks or cottons with deep and authentic blues, but also beautiful soaps.

La Fleurée de Pastel
20, rue de la Bourse
31000 Toulouse

+33 (0)5 61 12 05 94